Persona-based Pathways for Driving Growth and Success for Youth in Agriculture

Digital services can capitalize on the growing market of youth in agriculture through segmentation that takes into account their varying needs, priorities, and potentials. ***Read the full case study here. What do we know about young African farmers today? What support do they need to drive change and growth in African agriculture? AFA interviewed 23 young farmers across 10 villages in two Kenyan counties to more fully understand their financial and…

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Creating Impact and Scale For Young Farmers – What We’ve Learned

Digital solutions work for youth in agriculture. They are cost effective and can empower young farmers at scale, for impacts, and on their own terms. ***Read the full case study here. The increasing size of Africa’s young, working age population – set to grow 37% by 2030 – holds promise for a major boost in economic productivity and growth known as the demographic dividend. However, the payout will depend on…

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