Persona-based Pathways for Driving Growth and Success for Youth in Agriculture

Digital services can capitalize on the growing market of youth in agriculture through segmentation that takes into account their varying needs, priorities, and potentials. What do we know about young African farmers today? What support do they need to drive change and growth in African agriculture? AFA interviewed 23 young farmers across 10 villages in two Kenyan counties to more fully understand their financial and agricultural portfolios, needs, and outlooks.…

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