Persona-based Pathways for Driving Growth and Success for Youth in Agriculture

Digital services can capitalize on the growing market of youth in agriculture through segmentation that takes into account their varying needs, priorities, and potentials. What do we know about young African farmers today? What support do they need to drive change and growth in African agriculture? AFA interviewed 23 young farmers across 10 villages in two Kenyan counties to more fully understand their financial and agricultural portfolios, needs, and outlooks.…

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Creating Impact and Scale For Young Farmers – What We’ve Learned

Digital solutions work for youth in agriculture. They are cost effective and can empower young farmers at scale, for impacts, and on their own terms The increasing size of Africa’s young, working age population – set to grow 37% by 2030 – holds promise for a major boost in economic productivity and growth known as the demographic dividend. However, the payout will depend on ensuring productive employment for youth, particularly…

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