Persona-based Pathways for Driving Growth and Success for Youth in Agriculture

Digital services can capitalize on the growing market of youth in agriculture through segmentation that takes into account their varying needs, priorities, and potentials. ***Read the full case study here. What do we know about young African farmers today? What support do they need to drive change and growth in African agriculture? AFA interviewed 23 young farmers across 10 villages in two Kenyan counties to more fully understand their financial and…

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Creating Impact and Scale For Young Farmers – What We’ve Learned

Digital solutions work for youth in agriculture. They are cost effective and can empower young farmers at scale, for impacts, and on their own terms. ***Read the full case study here. The increasing size of Africa’s young, working age population – set to grow 37% by 2030 – holds promise for a major boost in economic productivity and growth known as the demographic dividend. However, the payout will depend on…

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Farmer Capability Lab: A Case of Double-Sided Returns

Studies have identified farmer capability as a key constraint to the adoption and use of financial services and digital tools by smallholder farmers. The Farmer Capability Lab approach aims to overcome these constraints through bridging the gap between providers and smallholder farmers; effectively forming two sides of the same coin by: Reaching farmers with targeted solutions that improve their understanding and use of digital financial solutions. Supporting service providers in…

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Leveraging AMCOS to scale Digital Financial Services – Insights from Tanzania’s cashew value chain

Tanzania’s Cashew Model How canAgricultural Marketing Co-operative Societies (AMCOS) be further leveraged as a channel for increased access and utilisation, and what should financial institutions consider to ensure their services are effective? One of our learning approaches to these questions is conducting relevant research that informs interventions that can delve into different value chains, introduce new technologies, and create new partnerships – all with the aim of improving digital inclusion…

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For Women Smallholders in Zambia, Financial Inclusion is Not “One-Size-Fits-All”

NOTE: This post is a continuation of the Blog Series, Increasing women’s financial inclusion in Zambia. See below for links to other parts in this series. The financial resilience and aspirations of women smallholder farmers are not homogenous. They vary considerably depending on women’s incomes and factors such as their social networks, previous financial experiences, income and expense volatility, and degree of control over household finances. Digital financial products and…

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Super Platforms: Connecting Farmers to Markets in Africa

Note: This post was first published on CGAP Blog as part of the series: Platform Economy: What it means for Financial Inclusion. See the original post here. Super platforms are pushing the boundaries of financial inclusion around the world, creating millions of new jobs and stimulating trade, especially in rural markets. These “platforms of platforms” are typically thought of as connecting customers and merchants, but as new Mercy Corps research…

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Who Influences Women Smallholder Farmers in Zambia?

NOTE: This post is a continuation of the Blog Series, Increasing women’s financial inclusion in Zambia. See below for links to other parts in this series. Do Service Touch-Points Increase Demand for Digital Services? Formative research by AgriFin Accelerate (AFA) in Zambia showed that increasing rural access points, tailored to women smallholders’ needs and preferences, was a key trigger for promoting their adoption of digital financial and information services (DFS…

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Promoting Digital Engagement of Women Farmers

How should Digital Financial and Information Services Target Women Farmers to Increase their Productivity? AFA is continuously learning about and improving strategies to reach women with digital financial and information services. We strive to share emerging lessons with the agricultural and financial inclusion communities. Read about our six key insights on promoting engagement with women smallholder farmers highlighted in this infographic. Learnings from AFA Interventions in Kenya, Tanzania and Zambia Women smallholder…

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Improving Rural Connectivity in East Africa

PART 1: Designing a Rural Connectivity Hub Model On April 10th, 2018, AgriFin Accelerate was excited to host an ideation workshop in Nairobi to engage leading market experts on the concept of rural connectivity and explore solutions to existing challenges and partnership models. The Issue Broadband and wireless internet access has grown exponentially in Kenya over the past few years, in part, due to a range of cost-effective solutions targeting…

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