George and Lucy Mwangi, mixed farmers in Kaigata Village, Kiambu County near Nairobi. They have one cow “July” for milking, 20 chickens for eggs which produce 10 eggs a day, some which they can sell. They own 4 acres and live next to George’s parents John and Nancy Waithera Mwangi. They grow many different crops: maize, beans, potatoes, fruit trees of limes and avocadoes, pumpkin, sugar cane, aloe vera for medicinal purposes. The climate dictates what they choose to grow on their farm. George plans to build a green house in early 2016 to grow lettuces and tomatoes, he thinks it will take 1 month to build, so within 3 months they will be up and running the vegetables.
The farm has 3 acres under maize which after harvest produces 900kg of maize. They take their produce to the closest market 2kms away using their donkey and cart, perhaps once every 2 weeks.
George works also as an orthopedic technician in Nairobi at the Association for the Physically Disabled. He uses Facebook, Google Hang Outs, Twitter and What’s App social media platforms on his HTC Android smart phone. “Twitter is my favourite” says George, “its’ very informative”.
Research case studies for Mercy Corps’s AgriFin Mobile and AgriFin Accelerate programs, a 6 year %25 million initiative funded by the MasterCard Foundation working in Kenya, Tanzania and Zambia. The aim of the programs is to support the expansion of digital financial services (DFS) to 1 million farmers in Sub-Saharan Africa (SSA) over 6 years, delivered by growing ecosystems of diverse service providers. AgriFin Accelerate’s primary target group is unbanked smallholder farmers living on less than $2/day.